Modern Copywriting: Writing copy that sells in 2021 Learn how to strategically deliver words that get people to take action using the art and science of copywriting.
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About the Course

The words you write for your business are directly tied to the overall success of your marketing efforts.

On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...

… your clickthrough rates hovering at 15% or 70%

… your Facebook posts being shared 20 times or 2,000 times

… your landing pages converting at 5% or 65%

And most important …

The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records every time you launch a new promotion.

All because of the words you chose to put on the page.

Learning Outcomes

  • What copywriting is and what you need to know to do it effectively
  • Copywriting tactics including structure, persuasion, emotion, power words, clarity, and more
  • The differences between B2B and B2C copywriting and how to craft B2B copywriting most effectively
  • Copywriting tactics for specific types of projects, including landing pages, CTAs, email, social media, videos, and much more
  • How to gain a thorough understanding of your audience, competition, products, and your brand’s unique voice
  • Proven copywriting formulas that remove the guesswork from writing
  • How to write headlines that draw people in and get them moving down the rest of the page

Pre requirements

  • There are no pre-requisites or required skills needed for this course


  • MillionDollarCopy_Lead Generation Strategies
  • MillionDollarCopy_Lead Management Tactics
  • MillionDollarCopy_How to Develop Your Unique Selling Proposition

  • MillionDollarCopy_Crafting Your Secret Offer
  • MillionDollarCopy_The Close
  • MillionDollarCopy_Leveling Up
  • MillionDollarCopy_Killer Copy BluePrint




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